The most common ratio for website images is 16:9. This is a wide, landscape ratio that works well for banners and full-width images. It’s also a good choice for blog post featured images and product images.
Another common ratio for website images is 1:1, also known as a square ratio. This works well for profile pictures and icons, and can also be used for product images and blog post featured images.
It’s important to note that these ratios are just guidelines, and the specific dimensions will depend on the specific use case and layout of your website.
Image Sizing
Now that you’ve chosen the right ratio for your website images, it’s time to decide on the specific dimensions. Here are some general guidelines:
- For full-width images, a width of 1920 pixels is a good choice. This will ensure that the image looks sharp on most desktop screens.
- For square images, a size of 512 x 512 pixels is a good choice. This will ensure that the image looks sharp on most screens, and is also small enough to load quickly.
- For profile pictures and icons, a size of 256 x 256 pixels is a good choice. This will ensure that the image looks sharp on most screens, and is also small enough to load quickly.
Keep in mind that these are just guidelines, and the specific dimensions will depend on the specific use case and layout of your website.
Image Formats
There are a few different image formats that you can use on your website, but the most common ones are JPEG, PNG, and GIF. Here’s a quick breakdown of each:
- JPEG: This is a lossy image format, which means that it compresses the image to make it smaller in file size. This is a good choice for photographs and images with lots of colors.
- PNG: This is a lossless image format, which means that it doesn’t compress the image and maintains the full quality. This is a good choice for images with transparent backgrounds, such as logos and icons.
- GIF: This is a lossless image format, which means that it doesn’t compress the image and maintains the full quality. This is a good choice for simple graphics and animations.
- When choosing an image format, it’s important to consider the quality and file size. JPEG is a good choice for most images, but if you need a transparent background or simple animation, PNG or GIF may be a better choice.
Image Ratios
Image dimensions and ratios are important for website design and user experience. Some common aspect ratios to consider include:
- 1:1 Square. These images, often sized 1080 x 1080px, are useful for in-text images, sidebar ads, and Instagram.
- 16:9 Panoramic. This ratio, often sized 1920 x 1080px, is common for website hero images and widescreen presentations, TVs, and landscape images.
- 3:2 Rectangle. This ratio is often used in print or on phones, and is typically sized 1080 x 720px.
- 4:3 Rectangle. Slightly taller than the 3:2 ratio, the 4:3 rectangle was commonly used for screen sizes before widescreen monitors became popular. This ratio is usually used for smaller screen sizes or placements, and can range from 640 x 480px to 2048 x 1536px for full-screen takeovers.
- 1.91:1 Landscape Ratio. This ratio is widely supported on social media platforms and is popular for 'featured images' for blog posts and other content. A recommended minimum width for this ratio is 1080 px.
